PRIVACY POLICY Last Updated:

May 17, 2025

At East End Auto Corp, we are committed to protecting the privacy and security of your personal information. This Privacy Policy describes how we collect, use, share, and protect the information we obtain through our website, https://www.eastendautocorp.com/, and in connection with the car repair and maintenance services we provide.

1. Information We Collect

We may collect the following types of personal information:

Contact Information: Name, phone number(s), email address, and physical address.

Vehicle Information: Make, model, year, Vehicle Identification Number (VIN), license plate number, service history, and details about your vehicle's condition or requested repairs.

Appointment and Service Details: Date, time, type of service requested or performed, details of the repairs, parts used, and the cost of services. For mobile or towing services, this may include your service location.

Payment Information: Credit/debit card details or other payment information (processed securely by our third-party payment processors).

Website Usage Information: Information about how you use our website (e.g., pages visited, duration of visit, IP address, browser type, device type) collected through cookies, web beacons, and similar technologies. (See our Cookies section below for more details).Communications: Records of any communications you have with us, including inquiries, feedback, and customer support interactions via phone, email, website forms, or social media.Marketing Preferences: Your preferences regarding receiving marketing communications from us.

2. How We Use Your Information

We may use your personal information for the following purposes:

To provide you with car repair and maintenance services, including estimating repairs, performing services, and tracking service history.

To schedule, confirm, and manage your appointments, including coordinating vehicle drop-off, pick-up, or mobile service logistics.

To process payments for services rendered.

To communicate with you regarding your vehicle, appointments (confirmations, reminders, updates), repair status, and service recommendations.

To respond to your inquiries, provide customer support, and address any concerns you may have.

To send you occasional updates, newsletters, special offers, or promotional messages about our services that we think may interest you (where permitted by law and with your consent where required).To improve our website, services, customer experience, and business operations.

To maintain records of services performed for warranty purposes and internal tracking.

To comply with legal obligations, resolve disputes, and enforce our agreements.

3. SMS and Electronic Communication (A2P Messaging)

If you provide your phone number and/or email address, you consent to receive appointment confirmations, reminders, updates about your vehicle's service status, and occasional promotional messages from us via SMS and/or email. Message and data rates may apply. We are committed to responsible messaging practices, including obtaining your consent where required and providing clear opt-out mechanisms in our messages and as outlined in this Privacy Policy. You can opt-out of receiving promotional messages at any time by following the instructions provided in those messages (e.g., replying STOP to an SMS) or by contacting us directly using the contact information provided in this policy. Please note that opting out of promotional messages will not prevent you from receiving essential service-related communications regarding your appointments or vehicle repairs.

4. Aggregated and De-Identified Data

We may collect, use, and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate information about website usage patterns or types of repair services requested to analyze trends. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Policy.

We may also process personal data to create de-identified information that cannot reasonably be used to

infer information about, or otherwise be linked to, a particular consumer. We will not attempt to re-identify de-identified information.

5. Legal Requirements and Compliance

We (or our service providers on our behalf) may need to collect certain types of information for compliance with legal requirements. If this information is not provided, we may not be able to provide certain products or services to you. Your personal information may also be processed if it is necessary on reasonable request by a law enforcement or regulatory authority, body or agency, or in the defense of legal claims. We will not delete personal information if relevant to an investigation or a dispute. It will continue to be stored until those issues are fully resolved.

6. How Long We Keep Your Information

We will keep your personal information for as long as is reasonably necessary to fulfill the purposes for which

we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. For example, we retain service history records for warranty and future service reference.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

We will also routinely update our information to ensure we keep it accurate and current. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

7. Information We Share

We may share your personal data with certain categories of third parties in specific circumstances:

Employees and Contractors: We may share your information with our employees and independent contractors who need access to the information to perform their job duties and provide services to you.

Service Providers: We share your information with third-party service providers who perform services on our behalf to support our business operations. These may include:Payment processors to handle transactions.CRM and customer service platforms to manage customer interactions.

Marketing and advertising partners (subject to your preferences and applicable laws).

IT service providers for website hosting, data storage, and security. Analytics providers to understand website usage.

Technological service providers who assist in the operation of our business (e.g., shop management software).

Our service providers are contractually required to protect your information and are only permitted to use it for the specific purposes for which it is shared.

Third Parties for Specific Purposes: We may share your information with certain third parties when necessary to provide services to you, such as parts suppliers for warranty claims or specialized repair facilities if your vehicle requires subcontracted work (we will generally inform you of this).

Legal and Regulatory Authorities: If required by law, regulation, legal process, or governmental request, we may disclose your information (e.g., in response to a subpoena or court order).

Business Transfers: In the event we discuss selling or transferring part or all of our business, your information may be transferred to prospective purchasers under suitable terms as to confidentiality. If we are reorganized or sold, information may be transferred to a buyer who can continue to provide services to you.

Defense of Legal Claims: If we are defending a legal claim, your information may be transferred as required in connection with defending such claim.

With Your Consent: We may share your information with other third parties with your explicit consent.

Your personal data may also be shared if it is made anonymous and aggregated, as in such circumstances the information will cease to be personal data.

8. Where Your Information Will Be Held

East End Auto Corp is based in the United States, and our primary data storage and processing activities occur within the United States. We store our information on secure servers, which may be managed by third-party cloud service providers located in the United States.

If we transfer data to third-party vendors located outside of the United States, we will take steps to ensure that your data is treated securely and in accordance with this Privacy Policy and applicable laws. This may involve relying on contractual clauses or other appropriate safeguards recognized by relevant authorities.

9. Your Rights

You have certain rights regarding your personal information, subject to applicable laws. These rights may include:

Right to Access: You are entitled to request access to the personal information we hold about you and receive a copy of it.

Right to Correction: You are entitled to request that any incomplete or inaccurate personal information we hold about you is corrected.

Right to Erasure: You are entitled to ask us to delete or remove personal information in certain circumstances, such as when the data is no longer necessary for the purposes for which it was collected.

However, this right is subject to certain exceptions, such as when retaining the data is necessary for legal compliance or in connection with legal claims.Right to Restriction: You are entitled to ask us to suspend the processing of certain of your personal information, for example, if you want us to establish its accuracy or the reason for processing it.

Right to Data Portability: In certain circumstances, you may request the transfer of certain of your personal information to another party.

Right to Object: Where we are processing your personal information based on our legitimate interests (or those of a third party), you may challenge this. However, we may be entitled to continue processing your information based on our compelling legitimate grounds or where this is relevant to legal claims.

You also have the right to object where we are processing your personal information for direct marketing purposes.

Right to Opt-Out of Direct Marketing: You have the right to opt-out of receiving direct marketing communications from us at any time.

Right Regarding Automated Decision-Making: We do not currently make any automated decisions about you that would have a legal or similarly significant effect. If we were to engage in such activities in the future, you would have the right to contest the decision and request human intervention.

The availability of these rights and the ways in which you can use them depend on your location and applicable privacy laws.

If you want to exercise any of these rights, please contact us using the contact information provided in this Privacy Policy. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.

10. Direct Marketing

We may use the information you give us on our website or when you interact with us to send you direct marketing communications about our services, promotions, or events that we think may interest you. We will only send you direct marketing with your consent where required by law.

You can opt-out of receiving direct marketing from us at any time. You can do this by:

Following the "unsubscribe" link included at the end of any marketing email we send to you.

Replying STOP to any marketing SMS message you receive from us. Changing your marketing preferences if you have an online account with us.

Contacting us directly using the contact information provided in this Privacy Policy.

11. Analytics and Marketing Technologies

We use third-party tools, including cookies and similar technologies, to analyze website usage, understand user behavior, and personalize the advertising displayed to you on our website and potentially on other websites. This helps us improve our website and marketing efforts. For more detailed information about how we use cookies, please refer to our Cookies section below.

12. Cookies

A "cookie" is a small text file stored by your web browser on your computer's hard drive for future reference. We use cookies and other similar technologies such as web beacons to collect information about your use of our website so that we may improve your experience.

We use cookies for various purposes, including:

Essential Cookies: Necessary for the website to function properly (e.g., navigating pages, accessing secure areas).Analytics Cookies: To help us understand how visitors interact with our website by collecting and reporting information anonymously.Marketing Cookies: To track visitors across websites to display ads that are relevant and engaging for the individual user.

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies,

but you can usually modify your browser setting to decline cookies if you prefer. However, if you choose to decline cookies, it may affect your ability to fully experience the interactive features of our website.

We do not use cookies to retrieve personal information about you unless you have previously provided that information to us.

13. Security

We understand that you may be concerned about the privacy and cofidentiality of your personal information, including payment information. We have implemented a variety of security measures

designed to protect your personal information from unauthorized access, use, alteration, and disclosure. These measures include technical, administrative, and physical safeguards.

For example, we use Secure Sockets Layer (SSL) technology to encrypt sensitive information transmitted through our website. However, please be aware that no data transmission over the Internet or electronic storage method can be guaranteed to be 100% secure. While we strive to protect your personal information, East End Auto Corp cannot warrant the absolute security of any information you transmit to us, and you do so at your own risk.

Please also be mindful that any information you voluntarily disclose in public areas of the website (like forums or comment sections, if available) can be collected and used by others. Please be careful and responsible whenever you are online.

14. Links to Third-Party Websites

Our website, newsletters, email updates, and other communications may, from time to time, contain links to and from the websites of others, including our partners, advertisers, social networks, and other third parties. The personal data that you provide through these third-party websites is not subject to this Privacy Policy, and the treatment of your personal data by such websites is not our responsibility. If you follow a link to any of these websites, please note that these websites have their own privacy policies which will set out how your information is collec

ted and processed when visiting those sites. We encourage you to read the privacy policies of every website you visit.

15. Children's Privacy

Our website and services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that

we have inadvertently collected personal information from a child under the age of 13, we will take reasonable steps to delete it as soon as possible.

16. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect

changes in our practices or for other operational, legal, or regulatory reasons. We will post any changes on this page with an updated "Last Updated" date at the top. Your continued use of

our website or services after the posting of changes constitutes your acceptance of the updated Privacy Policy.

17. How to Contact Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us:

By Email: [email protected] or via this website directly.